Every World Begins With a Story.
The creative and IP division of Immersive Holdings Group. We own, develop, and license every story, world, and character behind every IHG destination.
Create and license.
Never build, never operate.
Immersive Collectives is the IP entity of the IHG ecosystem. Our job is to invent worlds, write the narrative bibles, develop the characters, define the visual identities, and own the rights — then license that IP into the rest of the ecosystem under controlled terms.
IC does not develop real estate. IC does not run resorts. IC does not engineer attractions. That separation is intentional: it keeps the creative work disciplined, protects the IP cleanly, and creates a recurring revenue stream the rest of the ecosystem licenses against.
A pure IP house with operational scale on tap. The creative integrity of a studio, the franchise weight of a media library, the deployment muscle of a full ecosystem behind every story.
Four universes.
One IP house.
Every IHG destination begins as an IC universe — an original world with its own geography, factions, characters, and visual language.
Frontier Crossing
A fully immersive western frontier town brought to life as a year-round indoor adventure resort. Story, stagecraft, and stay — woven together.
Enter the Universe
Blackwater Cove
A hidden pirate haven where myths come alive and every choice leads to new adventures. A working harbor inside a fully immersive resort.
Enter the Universe
Neon District
A vibrant, high-energy world where technology, imagination, and adventure collide. An all-indoor cyberpunk destination.
Enter the Universe
Redline Circuit
The world’s first all-indoor motorsport and adrenaline destination. A working circuit wrapped in a resort.
Enter the UniverseThe creative output that powers the ecosystem.
Six output categories, one creative pipeline. Everything IC produces is purpose-built to be deployed by IHG's development, operations, and technology divisions — and licensable outside it.
Resort Universes
Self-contained narrative worlds with consistent internal logic — geography, history, factions, characters, and the rules of the world itself.
Attraction Narratives
Story frameworks for every ride, walkthrough, restaurant, and live experience within a property. The narrative spine that the show systems execute against.
Original Characters
Recurring and one-off cast across the IHG universes — original, fully owned IP free of licensing entanglements with third parties.
Visual Identity Systems
Property-level brand systems, environmental graphics, signage standards, color palettes, and typography. The aesthetic operating system for each world.
World Building & Lore
Universe bibles, mythologies, and the foundational lore that powers every story arc. The substrate every world is built on.
Franchise Licensing
Outbound licensing of IC IP for products, partnerships, and brand extensions outside the resort context — under controlled, on-brand terms.
Three levels.
One coherent system.
The IHG brand architecture is structured to keep corporate authority, IP ownership, and property-level personality separate but coordinated.
IHG is the parent brand. IC owns the IP. Each property carries its own narrative identity, licensed from IC. The hierarchy is invisible to a guest standing in a saloon — but it is what lets the saloon exist at all.
License an IC universe.
Whether you are a developer, a media partner, a publisher, or a manufacturer — if you want to bring an IC world to your audience, we want to talk.