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IC
Licensing · Inside and Outside

Two licensing surfaces. One IP house.

Inside IHG, IC licenses to IVG and IEG for resort development and operations. Outside IHG, IC selectively licenses universes for media, gaming, merchandise, and partnerships.

IP licensed across the IHG family.

Within the IHG ecosystem, IC licenses to Immersive Ventures Group for resort development and to Immersive Experiences Group for operations. Each property pays a licensing fee against the underlying IP for as long as it operates under that brand.

This is the foundation of IC's recurring revenue: every IHG-owned resort, in every territory, generates royalty back to IC. The IP catalogue compounds. The cash flow is durable.

Internal Licensing Flow
IC
IP Owner

Develops and owns the universe, characters, visual identity, and narrative.

IVG
Licensee — Development

Licenses IC IP to develop resort real estate, attractions, and environments.

IEG
Licensee — Operations

Licenses IC IP to operate the resort — cast, costuming, interpretation, F&B brand expression.

ITG
Platform Partner

Deploys IC media and narrative assets through the IMMERSE™ and SYNKRON™ platforms.

Selective. Strategic. On-brand.

Outside the IHG ecosystem, IC selectively licenses universe rights for media adaptations, interactive entertainment, merchandise, and brand extensions. We are not a mass-licensing operation. Every partner is vetted, every category is scoped, and every license carries IC creative approval rights.

The goal is not maximum coverage. The goal is to extend each universe with partners whose audience, quality bar, and brand values protect the long-term integrity of the world.

Media & Publishing

Streaming series, film, animation, novels, graphic novels, podcasts, audio drama. Per-universe rights are available with creative oversight from IC.

Interactive & Gaming

Console, PC, mobile, VR, and tabletop. We license universe rights with shared writers' room access to keep canon clean across media.

Merchandise & Apparel

Retail, collectibles, fashion collaborations, limited drops. Quality-controlled by IC; production handled by approved manufacturing partners.

Live Experiences (Non-Resort)

Touring shows, pop-up activations, brand experiences. Approved only when the live experience does not compete with on-property guest journeys.

Sponsorship & Co-Branding

Selected co-branding partnerships with brands whose values, audience, and quality match the universe’s tone.

Themed Hospitality

Hotels, restaurants, and F&B operators outside the IHG resort footprint can license universe-themed treatments under tight standards.

From inquiry to live license.

A predictable, structured path from first conversation to a signed license. Typical timeline: 8–16 weeks depending on category and territory.

01
Inquiry
Send us a short brief: your company, the universe(s) of interest, the category, the territory, the timeline.
02
NDA & Discovery
Under NDA, we share rights structures, available categories per universe, and IC creative requirements.
03
Term Sheet
We agree commercial terms — advance, royalty, MGRs, territory, exclusivity, term, approval workflow.
04
Creative Onboarding
Partner is onboarded into the IC creative pipeline — bibles, style guides, character sheets, approval gates.
05
Live License
Quarterly check-ins, royalty reporting, and ongoing creative review. Renewal handled at term-end.

Ready to license an IC universe?

Specific licensing terms, IP catalogue, and rights structures are discussed under NDA with qualified partners.